Halloween should be a time for carefree fun and expression, but some common costumes perpetuate racial and ethnic stereotypes. And that’s not good for our Cultural Wellness.
Wait…WHA–? Cultural wellness…what in the world?
At Student Wellness, we believe wellness has multiple dimensions, and one of those dimensions is Cultural Wellness, which involves understanding diverse backgrounds while creating safe, inclusive spaces for all to feel welcome. Research shows that marginalized populations experience higher rates of stress and stress-related health problems, even when we control for factors like socio-economic status and education level. Much of this stress can be linked to repeated, often everyday, experiences of discrimination or bias, like seeing one’s group made fun of in a costume.

Ok, so what does this have to do with Halloween?
The DTH recently touched on this in an article about costume racism. Halloween costumes that promote racial and ethnic stereotypes make fun of people who are already marginalized. For example, Native Americans make up 2% of the incoming class of UNC first years, and their numbers have declined 33% over the last 4 years at UNC, and yet Native American costumes are an ever-popular choice for Halloween in Chapel Hill. But sporting that “Sexy Pocahontas” costume trivializes the many rich and varied cultural traditions of Native Americans, not to mention the centuries of forced migration and genocide they have endured. Check out this video made by Native students at UNC about their experience.
But, it’s HALLOWEEN! It’s all just a joke…aren’t people being TOO sensitive?
It can be very frustrating to always feel in fear of offending someone, especially when it was not intended. And there aren’t hard and fast rules; what offends one person may seem harmless to another. But just because someone has good intentions does not automatically make the impact harmless. Recently, a good friend of mine made a passing comment about my body shape that upset me. I confronted her about it after it had been on my mind all day. She could have blown me off and said I was being “too sensitive.” And then we would have fought and I would have felt even worse, and maybe I would have avoided her after that. She didn’t do that. Instead, she validated my feelings, and she apologized for saying what she said. I knew she never meant to hurt me. But what she said still hurt. She owned it and she apologized and agreed not to make the comment again. And VOILÀ! We are back to hanging out and watching bad TV together.

Regardless of intent, our actions and words impact other people, and recognizing that impact can improve our relationships. Respecting other identities allows people to feel welcomed and heard—just like my friend made me feel when I confronted her. We know that certain Halloween costumes offend marginalized groups. Not meaning any harm, or dressing in these costumes “all in good fun” will not change the impact a costume has on that group. So, why not choose a Halloween costume that speaks to inclusion rather than stereotypes? Find out more about avoiding offensive costumes here and here. And check out some of our multicultural resources on campus to improve your own Cultural Wellness!
Something that might help other students see things from the Native American perspective would be a symposium, seminar or course on the “Trail of Tears,” in which Native American nations, mostly Cherokee and Choctaw, were forced to relocate from the southeast to other parts of the country. Of course, it is especially relevant here because NC figured prominently in this forced “re-settlement.” Also, a discussion about Fetal Alcohol Syndrome might be helpful. This has been a problem among some Native American nations due to limited access to pre-natal education and health care. There is a sensitivity/empathy factor here but, in a larger sense, it’s also about mutual respect. As Mark Twain said, “We are all alike, on the inside.”
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Thank you for your comment! As you stated, this is about “mutual respect” and it is difficult to fully respect everyone without knowing and appreciating where they are coming from.
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